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HomeAbout the factoryBlogNew model of watch «Vinyl»: why the subject of vinyl and how this watch was created

New model of watch «Vinyl»: why the subject of vinyl and how this watch was created

You have probably heard about the new watch model «VINYL» from the limited collection «MUSTART-2021». But do you know, why vinyl became the main «highlight» of the new model? We will tell you in order.

What is «MUSTART»? This is an annual competition for the best watch design. Anyone (and you are no exception) can participate in it. In 2021, Denis Sheremetyev got a win. 

Who is he? Designer and music lover. At home, he has an impressive collection of vinyl records and clocks. When the acceptance of applications for the «MUSTART-2021» competition was announced, the designer did not yet know which watch he would like to create. But everything happened all right: he had a look at the shelf with vinyl records. Denis created a project, sent it to the competition and got a win. 

Then it was up to Minsk Watch Plant. We started to bring the idea into practice. The way we did it, you can watch in the video:

In the model «Vinyl», the dial imitates a gramophone record, and the hour hand imitates a tonearm, which makes the player reproduce music. The box is made in the form of a turntable, and on the cover there is an enlarged tonearm needle on a record. Only one box is a whole piece of art. What to say when it contains a watch in the form of a small vinyl record.

This watch series includes three types of straps: Milanese weaving bracelet, leather and silicone straps. 

The collection is limited - only 250 pieces. Each model has its own sequence number.

We presented the new model to the general public on the 9 of September at the top-of-the-line store «Luch» (Minsk, Nezavisimosti Avenue, 18). And it was an unusual evening.

Not just a presentation of the watch, but a whole vinyl party where music was played exclusively from analogue sound media. A special guest Play Vinyl (playvinyl.by) told about the origins of the vinyl record and why it is popular now. By the way, why? We, people, became so oversaturated with modern technologies that we again began to think about the "eternal and beautiful": we take photos on film, watch filmstrips and listen to music from a vinyl record. All these things became so real for us. 

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But let's get back to the role of the «Vinyl» watch at the presentation. The designer Denis Sheremetyev presented collaborative work with Minsk Watch Plant in public and received as a gift a watch of the new model number 00 with an autograph from the First Deputy Director Azat Margaryan. 

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One more news from the presentation: very soon we will start accepting applications for «MUSTART-2022». This information was shared by Ivan Kravchenya - the art director of Minsk Watch Plant. And he told us what we are planning for 2022. But this is in our next materials.  

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The entertainer of the evening was Andrey Bond, who held a drawing of watches in the competition «Name that melody», where one of the guests became the happy owner of new «Vinyl» watch.

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Sales of «Vinyl» watches started on the 10 of September. But from the 26 of August, it was possible to purchase watches by pre-order both in retail «Luch» stores and in the online store

We sold more than half of the limited edition watches even before the official release. Therefore, if you really want to buy «Vinyl», but you doubt, do not hesitate - there are very few watches left. Hurry up to become their happy owner.


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