Together with the artist Mio we have released a new unique collection of watches. The main feature was bright illustrations created especially for Minsk Watch Plant.
The main idea behind the collection is to “collect simple and understandable forms and things, showing them with the eyes of a naive child, not being afraid of bright colors and miraculous lines, this is a special vision of the world. Children are surprised with things and events that we pass by without noticing them, they are fascinated by colors, sounds and words in which we do not find anything special. They have different scale, different values, different understanding of what is important and unimportant,” says the author.
The "LUCH x MIO" collection includes 3 unisex models with different illustrations: Trinity, Reincarnation and Gothic. The watch case is made of stainless steel, the models are equipped with quartz movement and mineral glass. Each model comes with an additional strap made of genuine leather; the artist's logo is engraved on the case back.
50 pieces of each model have been produced at the moment.
The watches from the new collection "LUCH x MIO" can be purchased in brand stores Luch, as well as in the online store luch.by.